Sequel Ventures
Our Role Investor, Advisor
Fresh Blends 5
Locations 40+
Fresh Victor makes deliciously fresh juice blends for foolproof cocktails and beverages. The company is disrupting the beverage industry with a new product category that uses fresh, natural, Fair Trade and non-GMO ingredients, in direct contrast to the syrupy, neon, shelf-stable mixes that previously dominated the space. Fresh Victor’s variety of five fresh blends gives consumers a quick, mess-free mix that can be enjoyed alone or with a spirit of choice, for drinks that are perfect every time.
From our first meeting, we recognized Bill and his team offered immense insight and wisdom to which our early stage company could benefit. Our capital requirements, to us, became a distant second priority to the partnership we believed we could and subsequently have built with Sequel. Our experience represents how a partnership between entrepreneur and venture capital should work. – Ken MacKenzie, Founder, Fresh Victor